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Home > News > Retail Industry News > Canton Fair : Brand rather than price

Canton Fair : Brand rather than price

Addtime:2014-10-20      Click:670
In this session of Canton Fair,you could see that more and more Chinese company noticed,brand is more important.
than price.A bathroom company invite Lu Yi to endorse,a famous Chinese star.The billboard locates in the entrance
of Pazhou Station,near Canton Fair Square.It costs much to set such a billboard here.But we think that few freign buyers
know Lu Yi.May be Jacky Chan will be better or Tom Cruise.The Aux Comany does better in this part.They invite Jet Li
and set lots of billboard in striking location.Jet Li starred in many Hollywood films,with high international reputation.
Of course,the cost is more.



To build an own brand,the advertising is not the only thing.The most important thing is the product.Amazing product
with nice advertising is really popular.Just like this car,which could run in beach with high speed.



This company decorates their stand with own product.Two huge led surround,which attracts not only buyers.



An automobile company tell us that their customers mainly comes from Africa.Because of the Ebora virus,the customer
from Africa reduces much.But many regular customers come to visit boots.The company said that the pickup truck could
load goods except carrying passenger.So it's popular in Africa,middle east,Iran and South America.




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