The shop design for by Neodo,an original brand with all nendo-designed products located in the Seibu Sogo department stores in
Tokyo's lkebukuro and Shibuya , and in the Yokohama Sogo department store. BACKYARD refers both to a shop's storage space or
loading dock and a tiny paradise for children ,an outdoor space for free play .We wanted to combine the novelty of the commercial back
yard, in which new products arrive straight from the workshop,with the excitement of playing in the back yard at home.Simple white fixtures
bring out the rich variety of the different products,and the plinths and stands' plywood texture appears gradually towards the base.





Most shops hide the plywood base of their fixtures under licks of paint, so showing it like this brings the shop's backyard into the shop itself
, casually and nonchalantly creating a link between the hidden world of production and the shopping experience . We thought this design
would offer a tantalising glimpse into the back of the shop ,and provide a space that's truly approppriate as a BACKYARD

Photography : Masaya Yoshimura
Design by Nendo