In the very heart of Berlin, Zlabels - a subsidiary of the online order mail company Zalando - develops international fashion labels and
creats , designs and realizes lifestyle - focused shoe , fashion and accessory collections . A newly designed showroom,in which 12
Zlabel brands and more than 9000 of their styles will mainly be presented ot the own staff , has been completed by REAL Group at the
end of August
For REAL Group,one of the leading interior and shop fitting companies in Germany; the realization of the new Zlabels showroom was a
particularly interesting task. On a total surface of 600 m in an old factory building.an overall concept had to be developed considering the
individual presentation of the 12 private labels and taking into account a solely internal use fo staff , team , marketing and press meetings
as well as for Fashion Days .Label images and label cores should not only be presented ,but also be made experience eable; label profiles
should be shown clearly and concisely. For each label , " the wardrobe of the target customer " had to be displayed .Furrthermore ,themaximum
possible flexibility was demanded.
Not only changes in collection volumes and possibilities of use had to be taken into consideration , but also meeting situation within the
scope of different labels by placement of small and stools . Additionally,the new showroom had to offer enough space for major events
with approx. 200 participants taking palce on a monthly basis.REAL Group has designed and realized a showroom for Zlabels offering
much more than the requested maximum possible flexibility. A creative and innovative meeting place with clothing display rack had been
implemented providing flexible platforms for the placement of labels and connecting and bringing together the individual labels at the
same time. In order ot facilitate orientation, the segments Women ,Men,Kids & sports were first of all arranged in three zones.
Photography : Olja Grenner
Design by REAL INNENAUSBAU AG
