Natural Finland Shop by Yatofu Creatives, Helsinki – Finland
Addtime:2021-09-24 Click:845
In designing the Natural Finland shop, Yatofu Creatives were set a different kind of challenge: To create the space before knowing its function. Positioned on a heavily trafficked street in central Helsinki, the storefront where the current Natural Finland store resides is a well sought-after location. When our client approached us with little to no idea regarding the actual function of the store, other than a signed lease and a clear idea of her clientele and the atmosphere she was looking for, we realized that we had a task that involved a very different design process. We had to reverse our thinking; put the descriptive qualities before the functional qualities; and create a design that would serve as an open answer.
Through communication with the client, we set the brief to be an open and inviting retail space, with a bright and airy feel, while exuding the warm comfort of the Scandinavian attitude. The actual product category would be determined later, so functional aspects of the space were to be designed with an ethereal hand. In conveying the fresh and bright atmosphere we were seeking, neutral but impactful colors were chosen such as the soft pistachio grey of the overall space, the muted malachite green of the accent wall, and the punches of pastel tangerine that dot the interior and bring a playful feel to the overall atmosphere. We also sought to create more visual interest and texture through the natural materials chosen for the interior.
