Hueb Jewellery Store by Callison, New York City
Addtime:2021-10-20 Click:906
Hueb, a family-owned jewelry business in Brazil that designs and crafts all of its luxe jewelry in-house, opened its first U.S. store in New York on Madison Avenue. For Hueb’s first foray into this market, global architecture and design firm Callison created a 1,800 sq. ft. flagship boutique reminiscent of Brazil’s lush rainforests.
Callison’s New York office collaborated closely with Hueb to design a space that emphasized the brand’s values and cultural heritage. “The design team was inspired by the aesthetic of Hueb’s handcrafted jewelry,” said Callison Director Tom Pulk. “The concept design dovetails perfectly with their vision for the store through materials that celebrate the stunning Brazilian landscape.”
